Resources Library by ANA

Motivation research

To date, qualitative research has been used to examine product acceptance and usage, concept testing, and advertising strategy, amongst other things. In the social and environmental fields less use has been made of such methods. In political research...

Catalogue: The European Marketing Research Review 1971

Authors: James Spence, Jacqui Spence

June 15, 1971

Below-the-line promotion

During 1969 and 1970 a programme of research was undertaken at the University of Bradford Management Centre which explored some hitherto ignored aspects of below-the-line promotion. Part of this programme, the whole of which was initiated and...

Catalogue: Seminar 1971: Below-The-Line Activities

Author: Martin Christopher

June 15, 1971

Measuring the determinants of prescribing behaviour amongst doctors

The research programme which is the subject of this paper started 9 years ago, just before the introduction of a new ethical product into a therapeutic market which was certainly ready for expansion. The programme is still continuing and has entered...

Catalogue: Seminar 1970: The Marketing Of Pharmaceutical Products

Authors: B. Bright, Hugh Robert Stammers

Company: KANTAR TNS Malaysia

September 6, 1970

A simulation model of doctors' prescribing behaviour

In recent years there has been growing interest among marketing management in the possibilities of using quantitative techniques as aids to decision making. This interest is reaching epidemic proportions in many industries not least the...

Catalogue: Seminar 1970: The Marketing Of Pharmaceutical Products

Author: I. S. Miller

June 15, 1970

Stratification of consumption

The object of this paper is to analyse some of the relationships which exist between social status and prestige, on the one hand, and consumers' behaviour, on the other.

Catalogue: The European Marketing Research Review 1970

Author: Gunter Wiswede

June 15, 1970

Attitudes and behaviour in consumer research

The purpose of this paper is to provide an overview of the current position in consumer attitude research, with particular reference to the attitude-behaviour controversy. This is a formidable objective for a thirty minute paper, given the wide range...

Catalogue: Seminar 1970: Attitude And Motivation Research

Author: J. A. Lunn

February 11, 1970

The practical value of a survey on sexual behaviour and attitudes towards sex in The Netherlands

The particular survey into sexuality in Holland was co-ordinated by the market and opinion research department of the publishing house concerned. An advisory committee was formed consisting of the Attwoods Netherlands team charged with the conduct of...

Catalogue: Seminar 1970: Attitude And Motivation Research

Author: Jan D. Noordhoff

February 1, 1970

Comments on mr. J.D. Noordhoff's paper

In a seminar on attitude research, the most interesting contribution this paper could make is the evidence of a positive correlation between professed behaviour and actual behaviour. Unfortunately, reliable figures on actual behaviour in the fields...

Catalogue: Seminar 1970: Attitude And Motivation Research

Author: John Knecht

February 1, 1970

Attitudes: What do we want them to mean?

One of the principal difficulties in the field of attitude-research seems to be, that the concept attitude means so many different things to so many people. I believe we are now adequately armed to take a closer look at attitudes. But first of all I...

Catalogue: Seminar 1970: Attitude And Motivation Research

Author: Peter H. van Westendorp

February 1, 1970